Recalls don’t just cost a lot of money, they can also have a serious impact on brand and reputation. This twenty page report looks at issues relating to handling product recalls.
European manufacturers may consider product recalls to be rare events, but some retailers’ websites tell a different story. Recalls appear tobe considered so common that there’s actually a button that you can click on to pull up news of the latest recalled products. The statistics produced by the European Commission’s Rapid Alert System for non-food consumer products (RAPEX) and Rapid Alert System for Food and Feed (RASFF) also highlight the number of notiﬁ cations that are received in respect of potentially dangerous products.
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