Bill Fotsch

Loyalty does not come from salary, bonuses or perks. Companies who partner with their employees to serve customer profitably gain both loyalty and profits. Sadly, most authors, like this one fail to understand this. Loyalty measured this way is always a competitive advantage, as companies like Costco and Apple have shown for decades. This article provides more background: https://www.inc.com/bill-fotsch/why-you-cant-buy-employee-engagement.html

Commented on: 4 December 2023

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