Strategic pivots: weighing risk, reward and survival

2026-04-01T18:44:00

Hans-Kristian Bryn and Carl Sjostrom examine what a true strategic pivot demands of an organisation, and why leaders must weigh risk, return and reward far more carefully than they would in a simple strategic adjustment.

In this article we discuss the strategic pivot and some of the risk and reward implications of shifting the strategic direction from one approach to focusing significant attention, assets, actions and behaviours to another.

The premise is that a strategic pivot is something significantly more than a simple adjustment to the existing business model. It is a critical event for any organisation that seeks to undertake one, as it can lead to metamorphosis and thereby redefine the purpose and future of the organisation.

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