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I my view a company need to have a purpose of how it will serve the world in order to stay relevant. If they are only in business to make (short term) profits and make their decisions based on that, when:
- Why should I as a consumer wish to buy their products/services?
- Why should, a conscientious leader wish to do business with you?
- Why should I as employee wish to work for you?
- Why should I as regulator wish to do anything to support you?
when you competitor is demonstrated to have a positive impact on the world and you do not.

Greed is probably the biggest single risk in business today. As risk managers, we must speak up against it to truly reduce company exposure.

Most important executive/bard question to contemplate is "Why is the world a better place with us in it, than without?".