All Reputation articles – Page 12
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Features
Reputation and value
A new study suggests that reputation and money do go together. Sue Copeman reports
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Features
Extortion or malice?
How do you prevent product extortion or malicious tampering - and how do you deal with the situation if the worst happens? Christine Seib gives some pointers.
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Features
On the record
Honest and open media strategies play a crucial part in successful crisis and risk management, stresses former police spokesman Matt Tapp.
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Features
For Better, For Worse?
Should the widely predicted economic recession materialise, Jane Yates suggests it will be time for a new brand strategy.
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Features
Crisis management teams, who needs them?
The more disturbing the situation, the stronger the urge to take refuge in familiar procedures.
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Features
Don't jeopardise your brand
Every organisation with an identity has a brand that it must manage and protect in order to survive and prosper.
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Features
Don't knock lightly
The cost of media campaigns is enormous, and having to abort one is a disaster.
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Features
Damage limitation
Fiona Warin discusses communications strategies for damage limitation and the role of public relations.
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Features
Focusing on your customers
In the late 1960s, marketing guru Ted Levitt suggested that the purpose of a business was to "create and keep a customer".
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Features
Brandrisk.com
Mia Pandey discusses how established brands have managed their risk when moving to the on-line environment.
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Features
How safe is your intellectual property?
Howard Cottrell says that misrepresentation of brand image will escalate with the internet explosion, but companies are taking surprisingly few precautions to protect themselves.
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Features
Health, safety and reputation
A recent survey shows that health and safety issues have a significant influence on corporate reputation. Neville Purvis believes companies should take a positive approach.
