Features – Page 11
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Features
On the record
Honest and open media strategies play a crucial part in successful crisis and risk management, stresses former police spokesman Matt Tapp.
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Look, no wires!
Verne Meredith suggests an approach to the risks posed by the wireless environment.
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For Better, For Worse?
Should the widely predicted economic recession materialise, Jane Yates suggests it will be time for a new brand strategy.
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Don't jeopardise your brand
Every organisation with an identity has a brand that it must manage and protect in order to survive and prosper.
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Crisis management teams, who needs them?
The more disturbing the situation, the stronger the urge to take refuge in familiar procedures.
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Don't knock lightly
The cost of media campaigns is enormous, and having to abort one is a disaster.
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Ten lessons from the fuel crisis
In September, petrol shortage became as emotive an issue as having no bread or water. Peter Power reviews the lessons.
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Focusing on your customers
In the late 1960s, marketing guru Ted Levitt suggested that the purpose of a business was to "create and keep a customer".
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Damage limitation
Fiona Warin discusses communications strategies for damage limitation and the role of public relations.
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FSOs go green
Geoff Lane and Amy Clarke describe how UK financial services organisations (FSOs) are responding to the call for good environmental management.
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Brandrisk.com
Mia Pandey discusses how established brands have managed their risk when moving to the on-line environment.
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Health, safety and reputation
A recent survey shows that health and safety issues have a significant influence on corporate reputation. Neville Purvis believes companies should take a positive approach.
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Virtual hazards
IT can leave you exposed to unprotected and unexpected risks, warns Janet Edey.
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How safe is your intellectual property?
Howard Cottrell says that misrepresentation of brand image will escalate with the internet explosion, but companies are taking surprisingly few precautions to protect themselves.
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Socially responsible investing
Hugh Ferrand describes recent developments in socially responsible investing and his own company's response to the challenge.
