AIRMIC and the Confederation of British Industry (CBI) have created a joint initiative to promote the use of medical and vocational rehabilitation by UK employers

Key elements of the campaign will include:

- explanation of the benefits of rehabilitation as part of absence management
- outline of measures required to bring about the cultural changes needed to make rehabilitation a routine part of work practice
- a practical guide for employers, which is being prepared by the Bodily Injury Claims Management Association (BICMA)
- lectures and workshops
- dissemination of case histories and the pooling of information.

The CBI and AIRMIC will liaise closely with the Trades Union Congress (TUC), insurers, personal injury lawyers, the rehabilitation working party of insurers in the International Underwriting Association and the Association of British Insurers, the medical profession and government departments.

"We believe that there is an overwhelming economic and moral case for rehabilitation," says AIRMIC chairman Andrew Cornish. "Yet, while some employers in the UK have an outstanding record in this area, British industry as a whole lags behind other countries of comparable wealth."

AIRMIC members can learn more about the campaign from Professor Lynne Turner-Stokes from Kings College Hospital in London, who is speaking on 14 June at the AIRMIC annual conference.